Ready made curtains remain one of the most popular product types in the global window treatment market due to their convenience, cost-effectiveness, and variety. For curtain manufacturers and exporters like Dairui Curtain, understanding how to market these products to international buyers — including retailers, e-commerce sellers, and project distributors — is key to building strong B2B relationships and increasing sales volume.
This article offers practical guidance for selling ready made curtains to global clients, including packaging, customization, and presentation tips.
Why Ready Made Curtains Are in High Demand
Ready made curtains, also known as pre-sized curtains, are widely favored by wholesalers and retailers for their simplicity and fast turnover. These curtains are pre-cut and sewn in standard sizes and are available in various fabric types like blackout, sheer, velvet, or faux linen.
Key benefits include:
Faster lead times compared to custom-made orders
Lower production costs with batch processing
Easier display and sale in supermarkets or online stores
Ideal for bulk promotions and seasonal sales
Buyers prefer products that are shelf-ready or easy to list online — making presentation and packaging critical.
Product Positioning: Know Your Buyer Types
When marketing ready made curtains internationally, it’s important to tailor your product strategy to the buyer’s business model:
| Buyer Type | Preferred Features |
|---|---|
| Supermarket Chains | Low-cost basics, plain colors, reliable packaging |
| Online Sellers | Trendy designs, fast shipping, quality photos |
| Boutique Retailers | Stylish textures (e.g., jacquard, embroidery), premium feel |
| Project Contractors | Flame-retardant, sound-insulated, or blackout-certified products |
By understanding their end-use, you can better suggest the right curtain styles, such as:
Sheer curtains for layering and light diffusion
Blackout curtains for hotels or bedrooms
Textured fabrics like faux linen curtains for décor retailers
Flame-retardant curtains for public spaces
Packaging and Presentation
Curtains designed for retail or online sale must be easy to store, ship, and display. Dairui Curtain offers multiple packaging formats:
Flat Pack in Polybags: Folded and packed in transparent polybags — ideal for standard blackout and sheer curtains.
Card-Wrapped Fold: For memory-shape curtains or high-end fabrics, we use a paper wrap around the center to keep pleats crisp during transport.
Hanger Packaging: For retail display, we can provide curtains on hangers with branded sleeves.
All packaging includes size labels, care instructions, and optional barcode stickers for easier inventory and sale tracking.
Visual Assets: Sell with Images
High-quality visuals are essential for international buyers, especially online sellers. Ensure your curtain listings include:
Flat lay and hanging photos in natural lighting
Close-ups of fabric texture and stitching
Lifestyle scenes (e.g., bedroom, living room)
Header style and packaging views
Buyers often make purchase decisions based on what they see. At Dairui Curtain, we assist clients with professional photography for key product lines.
Customization for Regional Markets
Although ready made curtains are standardized in size, buyers may still want adjustments in:
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Header styles: Grommet, rod pocket, pinch pleat, etc.
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Fabric finishes: Waterproof, UV-blocking, flame-retardant
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Colors and prints: Adjusted for seasonal or regional preferences
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Labels and tags: Branding or compliance documentation
We offer flexible OEM/ODM services to help international customers localize their curtain collections without changing the core production flow.
👉 Visit our Solutions & Support page for customization options.
Sample Strategies That Win Buyers
For first-time buyers or new product introductions, sampling can help secure larger orders. Offer:
Swatches for color and fabric approval
1–2 sets of fully packaged ready made curtains
Video walkthroughs or inspection reports (for remote clients)
Dairui Curtain supports fast sample preparation (within 5–7 days), helping clients move quickly from testing to order placement.
Conclusion: Make Your Curtains Easy to Sell
Marketing ready made curtains successfully is all about being buyer-friendly: standardized sizes, retail-ready packaging, customizable finishes, and strong visuals. Whether your client is a European e-commerce store or a Middle Eastern retail chain, being responsive to their operational needs can lead to long-term partnerships.
With over 12 years of experience in curtain manufacturing, Dairui Curtain supports global buyers with high-quality ready made curtains and full OEM/ODM flexibility. Looking to expand your product line?
Browse our Blackout Curtains or Sheer Curtains collections to get started — or Contact Us for a quote.
