Introduction
Department stores have special challenges when choosing curtain collections. Unlike online shops that often sell simple designs, physical stores need products that catch the eye, feel good to the touch, and offer a wide variety of styles to stand out on the shelves.
As we move into 2026, curtain trends are changing along with new lifestyles, home décor styles, and customer needs. In this article, we share the key curtain styles and trends that department store buyers should look at when planning new collections—and how working with the right manufacturer can make it easier and more profitable to meet customer demand.
1. Bold Prints and Color-Blocking Gain Momentum
Consumers shopping in-store are increasingly drawn to visually engaging curtains that express personality and character. In 2025, bold prints—such as botanical, geometric, and abstract patterns—are leading the way, especially for statement pieces in living rooms and bedrooms.
What to Source
Printed blackout curtains with colorful motifs
Jacquard curtains in large-scale floral or damask patterns
Color-block panels combining contrasting hues like navy and gold, or forest green and ivory
📌 Tip: Offer these designs in multiple colorways to appeal to different home palettes.
2. Faux Linen Curtains: The Texture Trend
Textural, linen-look fabrics remain popular as consumers continue to value natural aesthetics. Faux linen curtains offer the appearance of real linen with the practicality of polyester—less wrinkling, easier maintenance, and lower cost. This makes them ideal for department store collections that target a middle- to high-income audience.
Why They Sell
- Neutral tones like beige, ivory, or greige work well for everyday use
- Light-filtering faux linen sheers create a soft and inviting feel
- Easily layered with blackout liners or heavier drapes
📌 Explore our Faux Linen Curtains collection for ready-to-sell designs.
3. Layered Window Solutions
2025 is all about versatility. Shoppers want curtains that offer both style and practicality—like pairing sheer panels with blackout drapes or adding valances for a polished look.
What to Offer
Sheer curtain sets with coordinating blackout panels
Mix-and-match collections: printed sheer + plain blackout
Ready-to-hang 2-in-1 curtain packages
📌 Department stores can benefit from pre-bundled sets that simplify the buying experience.
4. Modern Embroidery Adds Luxury
To serve customers looking for elegant and decorative touches, embroidered curtains are making a comeback in modern, minimalist styles. Instead of heavy traditional motifs, 2025 favors light, airy embroidery in neutral tones—often on sheer fabrics.
Styles to Watch
White embroidered sheers with geometric line work
Tone-on-tone embroidery on blackout panels for subtle texture
Metallic thread embroidery for added shimmer
📌 Perfect for bedroom and guestroom displays in high-end department sections.
5. Eco-Conscious and Certified Products
Sustainability is no longer a bonus—it’s expected. Customers are becoming more mindful of materials and production methods. Curtains with OEKO-TEX® certification or made from recycled polyester attract growing interest, especially in premium urban markets.
What Buyers Should Know
- Highlight certifications in product packaging or shelf labels
- Offer eco-options as a separate collection to promote awareness
- Choose suppliers that support transparent sourcing and compliance
📌 Dairui Curtain products comply with OEKO-TEX® and BSCI standards. Learn more about our values.
6. Functional Curtains for Modern Lifestyles
Functionality remains a key selling point, especially in department stores. Customers are seeking curtains that go beyond décor—offering features like noise reduction, thermal insulation, or flame-retardancy.
Top Functional Features
- Thermal blackout curtains to save energy
- Water-repellent sheer curtains for bathrooms or kitchens
- Flame-retardant curtains for rentals and public spaces
📌 Check out our Blackout Curtains for thermal and privacy benefits.
OEM/ODM Curtain Solutions for Department Stores
At Dairui Curtain , we provide custom curtain manufacturing solutions for department store clients worldwide. Whether you’re developing exclusive seasonal collections or need large-volume ready-made styles, we support:
- Custom sizing and packaging for retail displays
- Coordinated curtain sets (sheer + blackout)
- Embroidery, printing, and foil stamping options
- Functional treatments like waterproof and flame-retardant finishes
- Fast sampling and bulk production with flexible MOQs
📌 Discover our OEM/ODM services to streamline your sourcing process.
Conclusion: Trends That Drive Sales
For department stores, offering curtains that reflect 2026’s leading trends—bold patterns, natural textures, layering options, and functional features—is key to attracting in-store shoppers and boosting sales. With the right wholesale partner, you can stay ahead of the curve while delivering quality and consistency across your product lines.
